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Brand Identity is essentially 'how' a business wants to be perceived by customers.
It is through brand identity design that a brand strives to communicate clearly with the target audience.
Brand identity is the combined message transmitted via the brand name, logo, style and visuals.
Brand identity differs from brand image.
'Brand identity' is constructed by the brand itself - with the goal of broadcasting a strong message to consumers - where brand image
is the summary opinion formed within the marketplace.

Brand identity design is a five stage process.

1. Research, analysis and competitor review
2. strategic brand development
3. targeted brand design
4. consistent brand communication across all media
5. feedback, performance review and maintanence

Brand identity must be sustainable. Strategy and design unite to deliver real values that resonate with audiences. Brand identity design is a practical and cohesive 'action plan' to build brand success.


The perception formulated by customers is a key concern for every brand. Strategic branding utilises the elements of brand identity design - including brand name, logo, styling and associated visuals - to construct a positive brand image. Dynamic growth is the outcome of a targeted 'brand identity' design that connects meaningfully with customers and prospects. Brand identity design utilises creative strategy to build a memorable and positive brand experience both online and offline. Brands must consistently deliver upon promise to maintain a positive brand profile.

Brand identity design is a key component of your marketing campaign. Success in a competitive market depends upon a well planned and effective brand strategy. Ensure you select a design agency who takes the time to listen and understand your individual requirements.

A quality brand will build your professional image and increase your market profile. Customers respond positively to quality design. Increased conversions and lead generation result from an integrated brand that features strong brand identity design.